Friday, June 17, 2011

Style America: FAIL

I sat pondering the two haircut coupons in my hand.  Pro-Cuts, $8.95; Style America, $9.99.  Not a huge difference so I thought I'd try out the new Style America shop in Burleson, TX even though I've always had a great experience at the Burleson Pro-Cuts.

It's a 10 minute drive to the new Burleson location.  I arrived at the front door of the store at 9:24 am.  I know the exact time because I looked at my clock after pulling on the door and finding it locked.  I checked the hours sign - "Friday 9 am". "Today is Friday", I thought.  "9:24 am comes after 9:00 am.  How could this be?  How could a brand new store that took the time to send me coupons so I would change my routine and visit the store not be open when they say they will be open?"  I was baffled.  In the highly competitive field of hair care in which one has to do better than their competitors to survive how could a store not even be open and compete in the market place?  It doesn't seem as though that can happen.  That's pretty basic economics and yet that founding principal seems to elude the Style America management.  Astounding.

So I drove the 10 minutes back home and pulled my Pro-Cuts coupon off my bulletin board.  I then drove back through Burleson, past the Style America store to the Pro-Cuts store.  They were open.  They were cutting people's hair.  They cut my hair.  They'll cut my hair again next time.

My time is valuable.  Style America wasted 20 minutes of it today.  Beside that here I am on your website where I came to find your phone number to tell you about your local business practices.  I didn't find a number to call because you don't have one on here.  You want me to write to you so you can decide whether or not I'm worth your time.  Well my writing time is also valuable and I hate to see good sarcasm go to waste so I'll copy and paste this account into my blog too for my readers to enjoy.  Some may not want to risk a drive to a Style America store if they may not be open.

A.J.

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